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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01802_Field_OMMC T30.txt
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1996-04-10
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698b
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14 lines
Q: Do you think that in his work he predicted the
things we’ve seen happen in the last few years?
A: Well, he never predicted the future, never ever
tried to. And that was one of the things that
irritated people. He said, “No, no, there a lot of
groups of people busy predicting the future. I’ll
leave them to it. That’s futurologists, and certain
sociologists, and so on. That’s their job to look at
the future. And historians take care of the past.”
He said, “I’ll tackle the really tough one: the
present. Let me see if I can predict the present.”
Which is damn near impossible. So he spent his time
trying to predict the present, not the future. He